EVENT RATIONALE

STRATEGIC LOCATION

Axiata Arena at Kuala Lumpur Sports City will be the location where cyclists gather just to enjoy their weekend activities.

CYCLING IS A TRENDY LIFESTYLE

Cycling has become a popular and trendy lifestyle activity in Malaysia, especially in the Klang Valley. All walks of life and age, from celebrities to corporate figures, find time to cycle.

PROMOTING A HEALTHY WAY TO SOCIALISE

Cycling will also promote a healthier way to meet friends and socialise with those who share the same interests.

AN AVENUE TO EDUCATE CYCLING ENTHUSIASTS

The event will be used as an avenue to educate the public to cycle right and safe.